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Tuesday, November 24, 2015

WATCH: Meet my BB-8 (Probably, The Best Star Wars Toy There is) (VIDEO)

Blog and Video Production by George Pontino Jr.

We can't deny  that Star Wars: The Force Awakens has revealed too many spoilers before its cinema release. Disney and Lucas Art's strategy is to introduce new characters via trailers before the big film so people can collect toys earlier. It's a tried toy marketing strategy.  The Droid BB-8, its massive popularity even overshadowed the lovable astromech R2D2.  Powered by Sphero and other toy makers like Hasbro, the football-like droid comes to real life in different sizes. For Sphero, BB-8 is a mini version that fits on a kid's palm and  comes with powerful traitware (behavior software). It's an App-enabled figure that can be controlled via Android or iOS apps. For Hasbro, BB-8 is in a larger size akin virtually akin to that in the film and it comes with a remote control.  

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