E-JEEPNEY (Philippine Transport Modernization)

 Goodbye JEEPNEYS! Hello e-jeepneys

Jeepneys are rare these days. These transports are truly endangered with the sudden changes in the Philippine transport industry. Considered to be a cultural icon and heritage, jeepneys has been considered as obsolete and are now slowly phased out to pave way for modernization.

Many knew that this transport was a product of Pinoy ingenuity - wherein military jeeps used in World War 2. That's why it's hard for its existence to vanish without considering its cultural vale. Jeepneys were actually forgotten. Americans left many jeeps in the country after World War 2. Because pinoys were out job after the war, they saw the opportunity to develop  the parts that were salvaged and dismantled from the Army jeeps into something useful and can be a source of income. The product of that endeavor was a hit - the Jeep became Jeepney.  It is a portmanteau of post-war words "jeep" (brand) and pre-war "jitney" (a bus or other vehicle carrying passengers for a low fare.

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The jeepney ruled the Philippines streets for decades. It has become one of the so-called poster boys of the Tourism Industry just like the Chocolate Hills, the Tarsier and the Philippine Eagle.

Foreign and local tourists are enamored by this road beast. However, time and also new modern innovations endangered this well-loved  mode of transportation.  When the biggest jeepney maker Sarao company closed due to financial difficulties, it was a telltale sign that Modernization of the transport industry is at the horizon.

Indeed, the inevitable happened. Nowadays, modern buses with AC and other amenities, replaced the Sarao-type transport and even the boxed ones. Many were sad that the new buses were too ugly, too modern and are stiff looking. Gone are the colorful motif that truly gave jeepneys its identities. 
However, there were others who are okay with the change but wanted to preserve the traditional image of a Jeepney. Thus, a hybrid was born, the e-jeepneys, an innovative form of Pinoy transportation that looks modern but with the some old-fashion form.