DOT Slogan through the Years
(HATE and LOVE RELATIONSHIP)
Remember when The Department of Tourism (DOT) unveiled its tourism campaign slogan "LOVE THE PHILIPPINES?" Well, it caused some controversy among Filipinos but the DOT was fast to counter that - by creating a campaign video and posters on how they can use wordplay on the slogan to capture attention.
Screen grab from the DOT's new
Love the Philippines advertisement in YouTube
Biting Backlash However, the video was also met with a massive backlash when a netizen pointed out that some clips were taken from a stock website and worse, one video doesn't represent the Philippines at all but another country.
WATCH THIS VIDEO for all DOT Slogan through the years
From Fun to Love The I LOVE THE PHILIPPINES replaced the 11-year-old slogan "MORE FUN IN THE PHILIPPINES", a word play on tourism that was also controversial when it was also launched. It caused rants social media platforms, a hate-love relationship among netizens who initially were against it but eventually, many came to love the idea and they realized the slogan has a creative purpose.
Screen grab from the DOT's new Love the Philippines advertisement in YouTube
Tourism Advertising Campaign
Indeed, there are many fun activities in the Philippines. The fact that the country is made of thousand of islands with beautiful and scenic tourist spots, one can say that spending time in the Philippines for one's vacation is indeed fun.
Many tried to explain why they hated it. Even the advertising agency that did the campaign was rocked with the controversies. Is it just that many are harder to please? or many netizens have a valid reason to be angry and critic it.
Fast Recall
WOW Philippines, meanwhile, under Sen. Gordon, was a well-loved slogan as it has a high recall among many locals and foreigners alike. But, of course, it should change after years of usage.
For you, what's the best slogan among the slogans you've seen and liked?
For you, what's the best slogan among the slogans you've seen and liked?
